"The biggest reason is something very familiar to CNBC's audience: management. In this case, it's the kind of disruptive management that refuses to accept all the conventional wisdom and truly disrupts the status quo.
What Trump and his advisers clearly realized a long time ago was that it would have to really disrupt the hardened "red/blue" divide to win.
To use the kind of blunt language Trump is so fond of, the current Republican Party is a "loser." So, Trump has to regularly prove he's not a part of that losing team while still getting the Republican National Committee's money and ground-game support on Election Day.
So far, that disruptive strategy has worked. He started by successfully capturing the attention of blue collar and union workers with his attacks on open borders and U.S. manufacturers outsourcing to
Mexico and China. The coarseness of that message successfully separated him from more cautious Republicans. And by grabbing hold of a populist pro-blue collar message, he defused a traditional Democratic Party weapon. He continued by raising concerns about Muslim immigrants and even Muslim tourists in light of the San Bernardino Jihadist shootings. That blunt talk was considered foolish and even politically suicidal at the time, but it undoubtedly helped spur not only Trump's primary victories but also record participation in the Republican primary process.
Trump is still breaking conventional rules by recently insulting New Mexico Governor Susan Martinez, a GOP "golden child," because all the conventional wisdom says Republicans need more women and Latino voters to have a future. But remember, Trump is trying to make sure you don't primarily identify him as a "team player" Republican anyway.
It also sounds crazy to a lot of people that Trump has been actively going after the white vote. Why does a non-Democrat ever have to do that? Because white voter turnout has been down in recent elections. Trump knows he needs to energize lots of white voters who have recently stopped voting. He did that in the primaries and it's all still working now.
Even if you've hated 100 percent of the things Trump has said and written, it's important to understand that Trump has won a crucial marketing and persuasive victory simply by convincing you that what he's saying and writing is his genuine voice and authentic personality. It's called building a clear and identifiable brand.
And that brings me to my last mistake about Trump's chances: I underestimated how bad Hillary Clinton's campaign would be. ... But at every essential task of marketing and messaging, the Clinton campaign has been surprisingly bad." CNBC
What Trump and his advisers clearly realized a long time ago was that it would have to really disrupt the hardened "red/blue" divide to win.
To use the kind of blunt language Trump is so fond of, the current Republican Party is a "loser." So, Trump has to regularly prove he's not a part of that losing team while still getting the Republican National Committee's money and ground-game support on Election Day.
So far, that disruptive strategy has worked. He started by successfully capturing the attention of blue collar and union workers with his attacks on open borders and U.S. manufacturers outsourcing to
Trump is still breaking conventional rules by recently insulting New Mexico Governor Susan Martinez, a GOP "golden child," because all the conventional wisdom says Republicans need more women and Latino voters to have a future. But remember, Trump is trying to make sure you don't primarily identify him as a "team player" Republican anyway.
It also sounds crazy to a lot of people that Trump has been actively going after the white vote. Why does a non-Democrat ever have to do that? Because white voter turnout has been down in recent elections. Trump knows he needs to energize lots of white voters who have recently stopped voting. He did that in the primaries and it's all still working now.
Even if you've hated 100 percent of the things Trump has said and written, it's important to understand that Trump has won a crucial marketing and persuasive victory simply by convincing you that what he's saying and writing is his genuine voice and authentic personality. It's called building a clear and identifiable brand.
And that brings me to my last mistake about Trump's chances: I underestimated how bad Hillary Clinton's campaign would be. ... But at every essential task of marketing and messaging, the Clinton campaign has been surprisingly bad." CNBC
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