2016

2016

Saturday, September 24, 2016

Hillary Outspending Trump

"Clinton spent $33 million on television ads compared to Trump’s $5.2 million, although Trump spent $11 million on digital advertising in August, more than Clinton has spent on digital advertising this year.
Clinton also vastly outspent Trump in polling and staffing. Clinton’s campaign maintains a paid staff of 789 people and spent $1 million on polling in August; Trump has only 230 staff and consultants and spent just over $100,000 on polling. Trump has relied on rallies appealing to his most ardent supporters and free media coverage at the expense of traditional campaign organization.
Significantly, the Clinton campaign has focused more on wooing wealthy donors than “grassroots” fundraising efforts. Clinton herself spent most of August at private fundraisers on a blitz to secure the financial backing of the elite whom she seeks to represent in the White House." WWS

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